Orlando will end up being much more the theme-park mecca of the world, with Anheuser-Busch Cos.’ news late Wednesday that its entertainment division’s corporate headquarters will certainly there from St. Louis the following year.
Busch Entertainment Corp., is the parent firm of SeaWorld Orlando, Discovery Cove as well as seven (soon to be eight) various other parks, is moving to Orlando. Anheuser-Busch has additionally transformed the whole operation over to Jim Atchison, SeaWorld Orlando’s basic supervisor, that becomes president and principal running office of Busch Entertainment.
Atchison, 41, whose entire professional job has actually been with Busch Entertainment, has actually been executive vice president as well as general manager of SeaWorld Orlando and also Discovery Cove ever since 2003. He additionally has held those two titles for the firm’s new Orlando water park, Aquatica, which is set to open doors in March.
Keith M. Kasen, Busch Entertainment’s chairman and also president, preserves the chairman’s job as well as obtains the recently developed duty of chief executive officer. Kasen will continue to be in St. Louis offices. The promotions take effect Dec. 1.
Busch Entertainment has 26,000 workers as well as is expected to produce about $1.3 billion in income in financial 2007. Anheuser-Busch, among the world’s biggest brewers, has annual revenue of greater than $15 billion.
The relocation as well as Atchison’s promotion were foreshadowed in recent times as Busch marketed various other SeaWorld Orlando execs to Busch Entertainment leadership roles– yet enabled them to stay in Central Florida. 4 of the division’s 10 vice presidents as well as 10,000 of its employees are based in Orlando. SeaWorld Orlando has already end up being the business’s “crown jewel” park.
“We’ve identified over time that frankly, with our 3 parks here in Orlando as well as two in Tampa, we have five of our 10 operating parks– fifty percent of our operations– here in Florida,” Atchison said. “We truthfully view a lot of synergy between being in the ‘Wall Street’ of the theme-park business and being close to our major operations and also our front runner foremost with us in Orlando.”.
Atchison’s “Wall Street of the theme-park business” reference indicates the fact that Central Florida is not simply home to 5 of the 6 busiest theme parks in the country, it likewise hosts much of the industry’s company leadership.
The market’s third-largest corporation, Universal Parks & Resorts, parent firm to Universal Orlando, Universal Hollywood and a number of international parks, has its headquarters here as well. And also a few of the company’s offices are based in Los Angeles, corporate President Tom Williams as well as Executive Vice President John Sprouls work out of Central Florida.
The market’s biggest business, Walt Disney Parks as well as Resorts, is based in California with its business parent, Walt Disney Co., however its president, Al Weiss, and also a number of leading vice presidents are based in Central Florida.
Busch Entertainment was the sector’s fifth-largest operation in 2006, based upon the 2005’s theme-park admissions.
“This is a huge statement on our part, and also on Anheuser-Busch’s part, as well as Busch Entertainment Corp.’s, that we’re relocating our head office right here and we wish to be in theme-park mecca and also make certain our business culture is engaged here in your area,” Atchison stated.
The majority of the step will take place following the summer season, with 35 to 55 vice presidents, execs and also various other staff members moving from St. Louis to Orlando.
It was uncertain Wednesday where the headquarters will certainly lie. SeaWorld Orlando’s business offices, and also those of Busch Entertainment Corp. execs already working here, are pread throughout the area.